Lucky Italia Restaurant

During the latest survey conducted in 24 best tourist destination countries, pizza and pasta topped the list of the most popular food followed by Chinese and Japanese cuisines. So, it’s no wonder why Italian foods are very popular not only in North America but anywhere in the world.

Because of the ongoing Coronavirus pandemic, Americans cannot go to their favorite Italian restaurants so ordering online is becoming a norm. According to the recent data released by Marketwatch, food delivery apps have doubled in just 1 year as restaurants do everything to make a profit, and drivers and riders are just taking what’s out there.

Obviously, these restaurants cannot survive without the latest technology and changes in food. As competitions become bigger, restaurant owners are revising their menus in order to attract more customers in an affordable manner.

Home delivery service is important for every catering activity. In creating it you have to dwell on different elements, from the urban perimeter to the choice of drivers and riders, from the Google my Business tab to the promotion on social media

Home delivery, especially in a period such as the current one, is fundamental in the field of catering. It is a real sign of attention to customers, who will be able to taste the dishes in complete comfort without having to leave the house.

Of course, it is important that the service is fast and efficient, that food arrives in perfect condition, and that all the most appropriate safety standards are respected. Activating (or improving) this service is not difficult, as long as you follow some small precautions: restaurants, pubs, and pizzerias with food delivery have extra gear and contribute significantly to the strengthening of your identity.

If you are running an Italian restaurant or trying to cook in your small kitchen and embark on food delivery, the following tips could help you start and even survive during these difficult times. Remember that other cuisines are popular as well but if you want to be at the top of your competition, we suggest you focus on Italian foods.

How to create a home delivery service

It is essential, first of all, to delimit the area in which the bellboys will move. To this end, to develop an integrated marketing plan for restaurants, one thing to think about is the type of dishes offered: if food easily goes through perishing it will be necessary to draw up a narrow perimeter, in which each customer can be reached in a few minutes. On the contrary, if the food is long-lasting, a wider range of home deliveries is also fine.

In general, any dish should be delivered within a maximum of a quarter of an hour. From this point of view, it is essential to consider not only the urban and environmental aspects but also the competence of the bellboys.

Continuing with the advice for a home delivery service, in fact, another recommendation concerns the seriousness of the staff: the latter represents a symbol of the image of the place and must convey an impression of professionalism. The best couriers are able to manage any unexpected and to get the products to their destination in excellent condition.

How to promote home delivery service

One element that should never be left out is the update of the Google My Business card, an authentic business card for every restaurant and fundamental for local advertising. It must briefly set out all the methods of delivery, including, of course, the days and times.

If you’re wondering how to increase home deliveries, you should keep in mind that a perfect way to increase followers is through offers. They also allow you to keep track of conversions from Google My Business to purchase. You can refer to the Mobile app to upload welcome offers.

Home delivery and social networks

A food delivery service, on the other hand, cannot do without social platforms, especially if it has just been activated and needs effective promotion. Some stratagems might be as follows:

• Insert themed photos on Instagram, perhaps giving life to a special hashtag to be spread through stories;
• Prepare an event on Facebook, with images related to the “behind the scenes” works (for example, the bellboys who prepare, the cooks who arrange the dishes in the containers, etc.);
• Design a colorful and captivating poster with the announcement of the birth of the service, to be advertised through the various channels;
• Upload videos of the staff talking about the initiative, highlighting its quality and strengths.

What delivery vehicle to use

Your food delivery service will rely greatly on what type of vehicle you or your courier will be using. Obviously, any 4-wheel vehicle is not economical and slow especially when zipping through urban traffic. If it is within 5 to 10 miles, a motorcycle is highly recommended. If it is 5 miles or less, a bicycle or an electric scooter is highly recommended, but if it is inside the same distance but densely populated, a kick scooter is a great option. One of the main advantages of a kick scooter is, you can carry it everywhere when you need to walk, saving you lots of hassles. There are many kick scooters to choose from at Go2scooter.com so you don’t have to worry about what is the best scooter to buy.

More tips for home delivery service

Instead of talking about ideas for an existing home delivery service, let’s see how to improve it and make it more efficient overall.

A practical measure to implement is to include, alongside food, a set of cutlery (or chopsticks) and napkins, a small concern towards the customer that will undoubtedly be appreciated. These accessories must be well sealed, hygienic, and possibly made from recyclable materials. It is suggested to add a few sachets of sauce as well, especially with chips and in general with rotisserie products.

We must always ensure timely delivery, even better if announced by an SMS. The latter could, in the end, invite you to leave a review: opinions on the internet are essential to retain customers and attract new ones. A service with many positive opinions is more likely to be chosen, which provides a solid basis for strengthening brand awareness.